Master's in Cybersecurity with honors, and 7+ years of experience across digital marketing, operations management and team leadership. I turn ad spend into sales for stores and companies through campaigns on Meta, Google, TikTok and Snapchat, reaching ROAS of 3x to 8x+ at best.
I started in 2019 at a call center in Istanbul and moved through four roles in under five years, ending as Operations Manager. That journey taught me how a business really works: how a customer inquiry becomes a sale, how supplier relationships are managed, and how a team is trained to repeat good results. In 2023 I moved fully into digital marketing: I plan, launch and optimise campaigns for stores and companies, always starting with tracking, because a campaign you cannot measure is a campaign you cannot improve. I also create content myself: motion graphics and automations built with n8n and AI tools. I co-founded Menuva, software for restaurants and cafes, and visited more than 200 restaurants before we built anything. I also hold a Bachelor's degree in Software Engineering with honors. Arabic is my native language, English is fluent, and Turkish is at a working level.
Based inIstanbul, TurkeyConfirm location
LanguagesArabic, English, Turkish
Markets I have experience inUnited Arab Emirates, Saudi Arabia, Jordan, Syria, Turkey, Republic of the Congo
02
SELECTEDPROJECTS
AS / WORK↗
menuva
CASE STUDY
Products01
Menuva
Software for restaurants and cafes in Syria, from the first interview to a working trial.
Co-founderProductField researchFeasibility study
Project details
Problem: restaurants and cafes in Syria had no simple digital way to list and sell their products.
What I did: compared local and international providers feature by feature, prepared a feasibility study, then built a trial version.
Field research: visited 200+ restaurants and cafes across several governorates.
Team: recruited the technical team and supervised development to completion on schedule. Prepared sales and marketing.
Funding: ran a Pre-Seed round and secured investment above $40,000.
Visibility: represented Menuva at SyriaHitch 2026 in front of 21,000+ visitors.
Watch on YouTube: [Add YouTube link]
Next on the roadmap: POS, a waiter-to-kitchen system and a marketplace.
Link: https://menuva.co · Status: [Confirm whether active or paused]
Meta, Google, TikTok and Snapchat campaigns for stores and companies, with tracking from the first click to the order.
Meta AdsGoogle AdsTikTok AdsSnapchat AdsTracking
Project details
Fields: security equipment, fragrance, pet care, equestrian, fashion, and company accounts including SaaS.
Results: sales growth 35 to 45%, CPC, CPA and CPL down 18 to 25%, ROAS 3x to 8x+.
Managed campaigns with high budgets.
Built campaigns that bring in leads and send them straight to a WhatsApp chat with the sales team, for businesses whose customers do not buy directly on the site.
Tracking stack: Google Analytics, Meta Pixel, UTM, Hotjar, Semrush.
Studied and improved store interfaces and landing pages to turn visits into orders. Never name the stores.
AS / WORK↗
Trigger
Process
Action
CASE STUDY
Automation03
AI and n8n automation
I let repeated work run on its own: smart replies to customers, competitor monitoring, lead search, and timesheets and payroll.
n8nAIApifyGoogle Sheets
Project details
AI auto-reply: analyses the customer and decides whether they are new or existing. A new customer gets an answer to their question. For an existing one it analyses the conversation and replies in the most persuasive way.
Competitor monitoring: finds competitors' posts, analyses them and suggests the best posts for the company.
Marketing team alert: pulls competitors' latest posts and sends them to the team automatically.
Timesheets and payroll: calculates working hours and pay for hourly teams, with periodic work reports.
Lead search: searches social platforms and Google tools and extracts the right customers for the company.
Sales outreach: finds a lead, records their data and messages them automatically.
Prospecting restaurants and cafes: [Confirm the source]
Instagram data collection: pulls posts and profiles through Apify into Google Sheets, removes duplicates and formats large numbers.
Time saved: [Add hours per week]
Screenshot of the workflow: [Add workflow screenshot]
▶Add motion videoMuted loop · video will be added later
04 / MOTION
Motion04
Motion graphics
Short animated pieces for ads and social content.
PremierePhotoshop[Confirm After Effects]
Project details
Add motion video
[Add what I animate, how many pieces, and the tools]
AS / WORK↗
EARLIER BUILDS
CASE STUDY
Products05
Earlier builds
Four smaller products that show where the technical side started.
WebSoftwareE-commerce
Project details
Online store in Turkey, 2019 — [Add what it sold, role, and result]
Samaeast website — [Add role]
Accounting app for small service offices — [Add what it does]
Clinic management platform for dental clinics — [Add what it does and role]
Want to see how I would run your campaigns? Get in touch. Get in touch
03
WORKEXPERIENCE
Seven years across marketing and operations, in the order they happened.
Jun 2025 - [Confirm present or end date] · Syria01
Co-Founder
Menuva.co
I co-founded software for restaurants and cafes and took it from idea to a working trial.
Validated the idea by comparing providers feature by feature, prepared a feasibility study and built a trial version.
Visited 200+ restaurants and cafes across several governorates.
Recruited the technical team and supervised development to completion on schedule.
Ran a Pre-Seed round and secured investment above $40,000, and prepared sales and marketing.
Represented Menuva at SyriaHitch 2026 in front of 21,000+ visitors.
Aug 2023 - Present · [Confirm start date]02
Digital Marketing Specialist
Freelance (stores and companies)
I run paid media for stores and companies and report results down to the order.
Grew client sales 35 to 45% by planning, launching and optimising Meta, Google and TikTok campaigns.
Cut CPC, CPA and CPL by 18 to 25% by testing audiences and creatives and cutting low-return spend.
Reached ROAS 3x to 8x+ across platforms. Managed campaigns with high budgets.
Built campaigns that send leads straight to a WhatsApp chat with the sales team, for businesses whose customers ask before they buy.
Set up measurement with Google Analytics, Meta Pixel, UTM, Hotjar and Semrush, and ran market research, competitor analysis and audience segmentation before each launch.
Advised owners on strategy, landing pages and ad accounts.
Jul 2023 - Nov 202403
Operation Manager
SamaEast Tourism (Istanbul)
I managed suppliers and trip operations for a company selling entertainment trips to young adults.
Expanded the supplier network with new hotels, partners and tourism exhibitions.
Worked with sales to turn inquiries into bookings and improved customer follow-up.
Designed custom private trips, including university student groups, and prepared itineraries and quotations for corporate clients.
Handled hotel and event bookings.
Guided the marketing team on target countries by regional events and seasons.
Dec 2020 - Jul 202204
Operation Manager
Golden Mostashar (Istanbul)
I ran a pilot program that enrolled international students in Turkish universities.
Enrolled students from Saudi Arabia, Iraq, Palestine, Jordan and Egypt by directing marketing targeting and coaching sales on persuasion and application documents.
Coordinated with universities to keep admissions on schedule.
Supported students with residence permits and housing.
Students enrolled: [Add number]
Feb 2019 - Nov 202305
Operation Manager
SamaEast Services (Istanbul)
I grew from the call center to Operation Manager in under five years, leading sales and document control.
Moved through four roles in under five years, from Call Center to Operation Manager.
Led sales and document control with a team of four and trained team members.
Prepared and submitted residence permit and health insurance applications and sourced insurance and service quotations.
Advised students and tourists on permit types and converted inquiries through consultative sales, tracking each case in a CRM.
Arabic · NativeEnglish · FluentTurkish · Working level
05
CERTIFICATESAND EDUCATION
A technical foundation behind my marketing work: software, security and data.
Education
01
Master's in Cybersecurity
Istanbul Uskudar University
Graduated February 2025, with honors.
02
Bachelor's in Software Engineering
Istanbul Uskudar University
Graduated June 2023, with honors.
Why this matters in marketing: I understand tracking, data flow and site behaviour from the inside, so I set up measurement correctly and talk to developers without a middleman.
Certificates
01
PwC
Data-Driven Decision Making
+Add year if available02
CSSC
Six Sigma White Belt
+Add year if available03
Cisco Networking Academy
Introduction to Cybersecurity
+Add year if available04
IBM
Introduction to Cybersecurity Tools and Cyber Attacks
+Add year if available05
Security Blue Team
Vulnerability Management
+Add year if available06
Security Blue Team
Introduction to OSINT
+Add year if available07
Core Istanbul Business Hub
Software Development
+Add year if available
06
LET'S WORKTOGETHER
Let's turn your ad spend into sales.
I reply within [Confirm: one working day]. Tell me what you sell and where your customers are, and I will tell you where to start.
